Fulton Breen is founder and CEO of XSInc, a firm that specializes in big data management. Robert Weighner, his friend and mentor, helped Fulton to create the concept for Novareté a decade ago. Fulton funded its development and is the business leader for the platform.

Over the past 20 years of corporate leadership, Breen has employed organizational psychologists to build culture and foster teamwork. Nearly a decade ago, while XSInc was a startup, he and his partners emphasized the importance of the natural law and the cardinal virtues in company values. They created and defined the organizational values that they wanted to underpin their new company. And once defined, they needed a way to impart these values on a regular, on-going basis to employees.

In 2005, these principles were integrated into the company’s intranet presenting virtue-ethics and values as a congruent system. Partially as a result of this system, XSInc won the North Carolina “Psychologically Healthy Workplace Award” in 2009.

By defining and linking their corporate values to an integrated and comprehensive framework of virtues, principles and precepts, and by creating dilemmas that are linked to this same framework, they were able to test people’s understanding of their corporate values. For the next eight years, XSInc used weekly ethical dilemmas posted on the company intranet and on TV screens throughout the office to help align their people with company values.

With this approach serving them well, they began to collaborate with Dr. Fulvio Di Blasi, combining their data management expertise with his thought leadership in business ethics to create Novareté – a social platform for organizational alignment and engagement that is robust in scope and scale, and that has the ability to fundamentally transform organizational behavior.

Prior to founding XSInc, Breen held numerous general management, marketing, and financial positions with Union Carbide and Rhone-Poulenc (now incorporated within Bayer CropScience). Additionally, he has managed numerous international businesses in the Middle East, North Africa, Turkey and the central Asian republics. Breen holds a bachelor’s degree in economic biology from Clemson University and an M.B.A. from Duke University.